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* WALL STREET JOURNAL BESTSELLER *
An insider’s account of Apple’s artistic course of in the course of the golden years of Steve Jobs.
A whole lot of hundreds of thousands of individuals use Apple merchandise day-after-day; a number of thousand work on Apple’s campus in Cupertino, California; however solely a handful sit on the drafting board. Inventive Choice recounts the lifetime of one of many few who labored behind the scenes, a highly-respected software program engineer who labored within the remaining years of the Steve Jobs period―the Golden Age of Apple.
Ken Kocienda provides an inside have a look at Apple’s artistic course of. For fifteen years, he was on the bottom ground of the corporate as a specialist, instantly answerable for experimenting with novel consumer interface ideas and writing highly effective, easy-to-use software program for merchandise together with the iPhone, the iPad, and the Safari net browser. His tales clarify the symbiotic relationship between software program and product improvement for individuals who have by no means dreamed of programming a pc, and reveal what it was wish to work on the reducing fringe of expertise at one of many world’s most admired corporations.
Kocienda shares moments of battle and success, disaster and collaboration, illuminating every with classes realized over his Apple profession. He introduces the important components of innovation―inspiration, collaboration, craft, diligence, decisiveness, style, and empathy―and makes use of these as a lens by way of which to grasp productive work tradition.
An insider’s story of creativity and innovation at Apple, Inventive Choice reveals readers how a small group of individuals developed an evolutionary design mannequin, and the way they used this system to make groundbreaking and intuitive software program which numerous hundreds of thousands use day-after-day.