Worth: $18.99
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The story of how Japan adopted and finally revived conventional American vogue
Look intently at any usually “American” article of clothes lately, and you might be stunned to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the basic American look—often called ametora, or “American traditional”—and turned it into an enormous enterprise for corporations like Uniqlo, Kamakura Shirts, Evisu, and Kapital. This phenomenon is a part of an extended dialogue between Japanese and American vogue; in actual fact, lots of the primary objects and traditions of the trendy American wardrobe are alive and properly at present because of the stewardship of Japanese customers and vogue cognoscenti, who ritualized and preserved these American types during times once they had been out of vogue of their homeland.
In Ametora, cultural historian W. David Marx traces the Japanese assimilation of American vogue over the previous hundred and fifty years, displaying how Japanese trendsetters and entrepreneurs mimicked, tailored, imported, and finally perfected American model, dramatically reshaping not solely Japan’s tradition but in addition our personal within the course of.
From the Writer
ASIN : 0465059732
Writer : Fundamental Books; 1st version (December 1, 2015)
Language : English
Hardcover : 296 pages
ISBN-10 : 9780465059737
ISBN-13 : 978-0465059737
Merchandise Weight : 14.5 ounces
Dimensions : 5.75 x 1 x 8.63 inches
